Email marketing is the process of sending a commercial message to a group of people with the use of email. This means that, every email sent to a potential or current customer is said to be email marketing. It involves advertisements, business request or solicit sales or donations by the use of email. Email marketing is mainly aimed at building trust, loyalty and brand awareness. This simply means; sending emails with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and reiterative business, acquiring new customers or convincing current customers to purchase something immediately and sharing third-party advertisements.
Types of Emails
Email marketing can be carried out through different types of emails
Transactional emails are emails that are sent based on a customer’s action or interaction with a company. For a message to be defined as a transactional message, the main purpose should be to; facilitate, complete or confirm a commercial transaction that the customer made with the company or a recipient to its sender. Transactional messages or emails may include; password reset emails, purchase or order confirmation emails, order status emails, dropped basket messages and email receipts.
The sole purpose of transactional email is to convey information regarding the action that triggered it.
Direct email involves sending an email with the aim to communicate a promotional message (i.e a special offer or a product catalog).
Advantages of email marketing
- It is cheap
- Businesses and organizations can use this as a way to study consumer behavior (that is; behavior of email recipient
Disadvantages of email marketing
- There is a chance that the email recipient may not see the product or services being marketed via email as it is found that consumers receive an average of 90 emails per day and hence sorting them out may be tasking.
- The emails may be considered as span for some email service providers hence it would take an extra effort for the recipient to come in contact with such mails.
Email Marketing Companies
There are free email marketing companies that allows you send thousands of emails every month without even spending a single penny. Some of these email marketing companies includes:
Their main headquarters are in France, and so you are assured to work together with GDPR. Sendinblue has a very good free plan and it supports SMS text message sending all in the same dashboard.
This free plan grants you a limitless number of contacts, but you are restricted to send at most 300 emails each day. Therefore, it might not be what you need if you wish to be sending out email blasts to all your subscribers at once.
Due to the way the free plan functions, Sendinblue is the best choice for people who have so many subscribers but they don’t have to send them email at the same time. It is also one of the best options for WordPress users due to its official plugin and its analytics is better than a lot of the other free email marketing services.
This email marketing service is the favorite of so many bloggers and people who run small businesses because it was among the first big email marketing companies to present a totally free plan.
In a situation whereby you would like to upgrade to unlimited emails, it will cost $10 for each month. the only thing is that you are only going to have about 500 subscribers.
Benchmark is made for busy marketers in order to boast a speedy email designer. You can use the editor to edit photos and the templates are very perfect for a wide range of business categories.
The benchmark free plan allows you to have limitless subscribers and you can send up to 250 emails each month, which is almost just like what you get with Mailchimp.
If you wish to upgrade, you can be able to start with 600 subscribers and limitless sends each month for $13.99.
This email marketing company is best for people who cannot afford to pay a thing for an email marketing tool. If not, it operates well for eCommerce stores and bloggers.
This is a must use for people who only run online stores. Omnisend rapidly attracts products from your online store and initiates fun emails and chooses a way to increase your email list.
The Omnisend free plan grants user’s 15,000 emails each month and 2,000 emails each day, the number of your subscribers does not really matter.
This email marketing company is the perfect free option for eCommerce stores. People who are not running a store can also use it, only that they will miss out on so many unique features.