Facebook Audience Insight – Finding out what will be very interesting for your customers is one of the most important parts of Facebook advertising. With just a little change in one’s interest, your campaign results could be doubled or even more. In this article, we are going to discuss with you a powerful tool that can help you with this, Facebook Audience Insight and how to use it.
Facebook Audience Insight is a very useful tool for people who want to track user’s interaction on their Facebook page or those who want their ads to get to a specific audience. FB Audience Insight helps you track the number of users active on your Facebook page for a better understanding of the page’s performance. With this, you will know when it is the best time to post and the type of content to post.
FB Audience Insight tool was created so that the advertiser can reach a target for their ads in order for the ads to be more effective. The data gotten from this tool will help you improve your Facebook marketing strategy, as well as stronger buyers’ persona, attractive content, and more insightful research that are competitive.
The best thing about Facebook is that you can set it to get to a particular audience. You can set this audience not just by their location, gender or age, but you can also select them by their level of education, by their relationship status, their life events and also by their individual interests and behaviors.
How to Use Facebook Audience Insight Tool
Even if you already have your ads seen by some by some audience, you can increase and improve that with the Facebook audience insight tool
- Go to https://www.facebook.com/ads/manager/ and click on tools then select audience insight
- Select the audience you’d like to analyze
- From the sidebar, specify your seed audience, select a location, age range, gender, and a related interest
- Analyze the top categorized pages and then save the relevant pages.
With these few steps, you can reach a larger number of audiences who are very well interested in your ads.