Facebook Fan page is one of the best marketing strategies in which Facebook has come up with in order to assist digital marketers to reach a much larger audience thereby increasing their customer database. The fan page is a page set up which can be used to expand business reach and grow a brand immensely.
The Facebook fan page feature isn’t limited to just businesses. It can be used as a platform for personal use to reach out to people. The kind of people that use the fan page are;
- Brands and Brand Ambassadors
- Any Individual…and a lot of other people
With this feature, millions of people can be reached. You can have people like and follow your page, this helps you to know who is interested in what you have to offer.
How To Create A Facebook Fan Page
The basic requirement in order for an individual to have a fan page is a Facebook account. Once you have a Facebook account, creating a fan page becomes easy. From your activities online, Facebook can give you a suggestion on the type of page to create. To create a fan page the following steps should be followed;
- Go to www.facebook.com/pages
- On the top right you will see a green tab saying create page, click on it
- Choose your page category. It can be a business, brand community or public figure
- Once you choose your page category, you will be led to another page that requires you to input your page name and a category to describe your page (your category can be; e-commerce, religious, non-profit and so on options are being listed)
- Once you are done with the above steps, you will be asked to upload a photo or logo for your page and complete your page creation by adding a description and getting to invite people to like and follow your page.
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