Google Analytics is a web analytics developed by Google to track and report website traffic. It assists users to monitor activities on their site and also gives you the vital tools needed to understand your customers, certain actions can then be applied in order to improve your business by setting new strategies required for upgrades.
Google Analytics is free web analytics designed by Google to give you strong insights into how visitors find your website and how these visitors also use your website and also offers you easy ways to track and analyze visitors’ activities on your website.
Some frequently asked questions about Google Analytics are answered below;
WHAT IS GOOGLE ANALYTICS USED FOR?
As earlier mentioned above, Google Analytics gives you insights on how visitors find and uses your website.
Google Analytics can be used for tracking.
Google Analytics can be used to sort visitors with different dimensions.
• HOW DOES GOOGLE ANALYSIS WORK?
Whenever a user visits your website, Google Analytics drops files that contain user activities information also known as cookies.
Google Analytics shows you information about how a user behaves on your website.
WHAT ARE THE MERITS OF GOOGLE ANALYTICS?
Google Analytics allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
It really reduces costs, it improves websites visits and also provides chances of getting new donations.
HOW DO I ADD GOOGLE ANALYTICS TO MY WEBSITE?
Create an account or sign in if you already have an existing Google Analytics account on the website.
In your Google Analytics account set up a property.
In your property set up a reporting view.
Kindly follow all instructions to add the tracking codes to your website, you can collect data in your Analytics property.
IS GOOGLE ANALYTICS FREE OR WHY IS GOOGLE ANALYTICS FREE?
Yes, Google Analytics is free because it is all done through cookies and other tracking mechanisms which records a user’s actual location, the user’s current activities on the websites, and also the user’s next direction on the website. This provided user’s data are useful to the Advertiser in order to target users based on their interests, demography and more.
Google Analytics has been very helpful in so many ways, it has made reports on websites very easy to track by providing necessary and needed valuable information.